A guide to digital marketing in Japan

The Japanese market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Japan. From reading this guide, you will learn the current digital landscape in the country, including internet penetration rates, online trends and behaviours, device usage, and the dominant search engines and social networks. You will also learn about the complexities of language and culture in Japan and what this means in terms of digital marketing. Finally, you will learn how to approach e-commerce in order to achieve success in Japan.

Table of contents

• Introduction
• The typical Japanese internet user
• Device usage in Japan
• Search engine marketing in Japan
  • Preparing your website for Japan
• Social media marketing in Japan
• The local culture and language in Japan
  • Culture
  • Language
• E-commerce in Japan
• Conclusion

Introduction

Japan is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why.

The first reason is its size: it is a large country, with a large population, which means there will likely be a market for your product.

The appeal of this market only grows stronger when you realise that, according to the International Monetary Fund, Japan is the fourth-largest economy in the world in terms of GDP, after only the US, China and Germany.

Another reason is its strategic geographical location. With its close proximity with the major economies of China and South Korea, it is well-placed to do business with brands with a physical presence in either of these two Asian powerhouses.

It also has a decent level of digital maturity, with some room for continued growth. Japan has a population of 123.1 million people. Of these people, around 87% are currently online.

However, it can be challenging to enter the Japanese market. Japan has a truly unique digital landscape, with a mix of global and local platforms. Its unique cultural and linguistic background can also make things tricky for foreign brands trying to enter the Japanese market. Never fear, this guide is here to shed light on how best to harness the power of digital marketing to succeed in Japan.

The typical Japanese internet user

Let's begin by looking at who exactly the typical internet user is in Japan.

There is a slight gender imbalance when it comes to internet usage, with 88% of males using the internet in Japan, compared to 82% of females.

The table below shows internet usage by age group in Japan. As you can see, there are high levels of internet usage (over 90%) all the way up to the age of 74, with this then dropping off significantly over the age of 75:

Be aware there is a slight urban-rural digital divide in Japan, with 89% of people in urban areas using the internet, compared to 83% in rural areas. However, the country's government has pledged to address this issue by leveraging satellite internet technology, so do not let this put you off.

The typical Japanese internet user spends 4 hours and 9 minutes online every day. So, what are these people doing online? Research by Meltwater and We Are Social found that the top three reasons Japanese users gave for using the internet were: finding information, keeping up to date with news and events, and filling up spare time and general browsing.

Let's briefly turn our attention to some key concerns of Japanese internet users. According to recent research, 27% of Japanese internet users worry about how companies might use their online data, 20% decline cookies on websites, 17% use ad blocking tools, and 10% use a VPN to access the internet.

Device usage in Japan

Looking at device usage, 50% of internet traffic in Japan comes from desktop computers, 47% comes from mobile phones, and 2% comes from tablets.

It is therefore important that your website is optimised to work well across a variety of devices, to meet the demands of internet users and provide them with a positive user experience when interacting with your brand and website.

Given the popularity of mobile, you may want to create an app, as this presents a big opportunity for brands wanting to target the Japanese market. If you create an app, make sure to localise the language, especially if you are B2C. Make sure your app functions correctly and is valuable for users, otherwise your brand might suffer not only from poor return-on-investment but also negative reviews.

Be aware that the use of QR codes is very prevalent in Japan. This presents a great opportunity for brands to adapt to the specificities of the Japanese market. With QR codes being a normal part of daily life for consumers, you can use them to drive traffic to your website, run promotional campaigns, or offer coupons and discounts.

Internet speeds are faster than the global median on broadband, but slower than the global median on mobile. Japan ranks 24th in the world for fixed broadband speed, with a median speed of 212.87 MB per second. It ranks 63rd for mobile internet speed, with a median speed of 62.21 MB per second.

Given the variable internet speeds in the country, it is crucial to optimise your website for speed. If your website is too heavy and loads too slowly, this will result in higher bounce rates, meaning you could lose potential customers before they even have a chance to see what you have to offer. Google's PageSpeed Insights tool is very useful for diagnosing any speed problems with your website and suggesting what you can do to make it faster.

Search engine marketing in Japan

The uniqueness of Japan's digital landscape starts with its search engine market. Unlike most other countries in the world, where Google reigns supreme, in Japan, there is another big player in the market: Yahoo Japan.

One important background note: Yahoo Japan is not actually owned by Yahoo. The platform started in the 1990s as a joint venture between a local Japanese conglomerate called Softbank and the US technology giant Yahoo. Since 2018, Yahoo Japan has been completely independent of Yahoo and its parent company Verizon.

Since the beginning, the aim was to create a completely localised platform that catered for a Japanese audience, their search behaviours and patterns, and the specificities of the Japanese language. The platform quickly rose in popularity, and even with the emergence of Google, it remains a major player in the country's online sphere.

Looking at the search engine market share, Google has a market share of 81%, followed by Yahoo Japan with 10%, and Bing with 8%. Looking at these figures, you could be forgiven for thinking that Yahoo Japan is actually not that important and that Google should be the sole focus of your search marketing efforts in Japan.

But you have to look at the wider picture and consider how and when both search engines are used. When looking at the most popular websites in Japan, Yahoo Japan comfortably takes the top spot. The truth is, most Japanese internet users use both search engines frequently. This is because whilst Google has grown in Japan as a search engine (big emphasis on "search"), Yahoo Japan is deeply ingrained in the daily life of internet users.

Describing it simply as a search engine would be reductive and the platform would agree, as it prefers to describe itself as a "portal". Whilst Google may be the most popular search engine in Japan, Yahoo Japan is the most popular website. It is a portal where users can access a vast array of different services and sub-sites without ever leaving the platform. On Yahoo Japan, you can check the news, bid on an auction, shop for almost anything, buy a car, look for a flat to rent, watch video on-demand or book your next trip – and that is just the tip of the iceberg!

This means that when you are targeting Japan, you need to consider both search engines when planning your strategy. And make no mistake, search engine marketing is essential when targeting this country; recent research has found that search engines are the number one source of brand discovery in Japan, as well as the number one main channel for online brand research.

So, how can you leverage both Google and Yahoo Japan and succeed at search engine marketing in Japan?

For a while now, Yahoo Japan has used Google's algorithm to power its searches, as it handles the Japanese language better than Bing, for example. This means that you do not need to learn and understand a whole new search algorithm to develop your SEO strategy for Japan. However, even though Google provides organic search results to Yahoo Japan, the results are often different from the Google ones, as Yahoo injects its own unique content too, which can create ranking differences between the search engine results pages.

Furthermore, as has already been mentioned, Yahoo Japan has many different sub-sites within its portal. You should familiarise yourself with these and consider how they can relate to your brand or your product, so that you can leverage the most appropriate channels and drive traffic to your website.

It is also worth emphasising how exclusively focused on the Japanese market this search engine is. You can see it clearly when looking at the design. Yahoo Japan's homepage, below, is very different from the clean image Google likes to adopt:

The image above also highlights just how content-hungry Japanese consumers are. This provides you with an opportunity to generate more inbound links and increase your website's domain authority. When creating your own localised content, do keep in mind that Japanese characters are double-byte, which can impact the optimal length for titles and meta descriptions.

Another thing you should keep in mind is that Japanese search queries are usually quite short, so this needs to be considered during your on-page optimisation efforts. However, you should create very long content, as Japanese consumers like to have plenty of information and details about your product or service.

If you are new to the market, the odds are that your brand is not very well-known in the country, if at all. You should start by conducting thorough market research. Create personas for your audience and understand what their pain points are, what content they respond to, and where they spend their time online. You will first have to work on developing brand awareness and fostering trust in your brand. Keep in mind that Japanese culture places extremely high importance on reputation, so you will need to earn it, develop it and maintain it if you want to succeed in the market and win customers.

A helpful addition to your organic efforts, especially as you enter a new market, is the deployment of a paid advertising strategy. This can help you raise brand awareness when you first start to target Japan, drive traffic to your website and ensure your website pages rank for your selected target keywords. PPC in Japan has an impact across all channels, so you must think of your strategy holistically and ensure it fits and complements your efforts on other channels like your website, blog or social media.

If you are a B2B company, Yahoo Japan can be an ideal platform for promoting your services, since it tends to have an older demographic. You will need to create a Yahoo Japan advertising account, which will require a few steps of verification and may take a couple of weeks to complete.

Nowadays, we cannot talk about advertising without also mentioning ad blocking. 17% of Japanese internet users use an ad blocking tool. This means you do not want to rely completely on search advertising. Your organic SEO and content marketing efforts must also be given the attention they deserve in order to reach those internet users who have turned on an ad blocker.

Ultimately, do not look at Google and Yahoo Japan and think of it as an either/or situation, where you only have to focus your search marketing efforts on one of them. Internet users in Japan use both search engines and platforms daily, so leverage both. You can start by splitting your budget and, as you generate more data, you can shift budgets around the platforms based on performance until you find the right split for you.

Preparing your website for Japan

At the centre of your organic and paid strategies should be your website, so think of it first and prepare it before you enter the market.

Check that your geotargeting is correctly set up for your Japanese website. This will vary depending on how you structure your domains, but you are likely to need hreflang tags correctly implemented to ensure that your Japan-targeted pages rank above your other country pages.

You should also check your website speed from within Japan, and if the loading speed is slow, consider hosting your website on a local server. You do not want to go through all the effort of creating, designing and localising your website, just to have those efforts undone by poor loading speeds and high bounce rates as a result.

If you sell products on your website, make sure to display prices in the local currency, use local weights and measurements, and accept local online payment methods, such as PayPay.

Make a point of creating and displaying local content, telling stories that are relatable and relevant to the local audience. This also includes the visuals and photos that accompany your written content.

And finally, be aware you will likely need to adapt your website design to fit the needs and preferences of the local audience. Japanese audiences prefer websites to be content-heavy, so your design may need altering to match their expectations. The example below shows how Starbucks adapted its homepage for the Japanese market:

Social media marketing in Japan

Social media is very popular in Japan. Research by Meltwater and We Are Social found that amongst its sample of Japanese internet users, 89% were social media users. The average internet user spends 46 minutes on social media every day and uses an average of 4 social platforms every month. The most common reasons for using social media are filling spare time, keeping in touch with friends and family, and reading news stories.

With 89% of Japanese internet users being social media users, it is vitally important for brands to have a social media presence when targeting Japan. You should use social media to communicate and engage with potential customers, and it is also a useful way of understanding and getting to know your target audience. You should aim to create content that triggers emotions in users by offering real value or a real connection with your brand.

So, where are Japanese social media users spending their time? You will probably not be surprised to learn that the social media landscape in Japan is as unique as everything else in the country. As you can see in the graph below, Line is the most popular social media platform in Japan, being used by more than half of all Japanese internet users every month.

You may not be familiar with Line, so let's start by explaining exactly what it is. Line started life as an app very similar to WhatsApp – i.e. an instant communication app. It is the main communication tool for many families in Japan, as it is popular across generations and genders. It then expanded its ecosystem to include Line Pay (its mobile payments system), Line Manga (for reading manga on your mobile phone), Line Music (for music streaming), Line News (for reading the news), and many more services. Line allows businesses to open an official account to communicate with customers, as well as advertise on the platform. It is strongly recommended that you open an official account on Line if you are targeting Japan.

Another quirk of the Japanese social media space is that Facebook is used as a professional social network, akin to LinkedIn in other countries. It has an older userbase that uses the platform mainly for professional networking. This means that, in Japan, Facebook lacks the "social" aspect that it has in most other countries. This is not because LinkedIn is not available in Japan – LinkedIn is available, but it is viewed mostly as an online CV platform, and therefore not an appropriate space for social interactions for Japanese users. If you are a B2B company, developing a specific strategy for Facebook is therefore a better bet when it comes to the Japanese market than LinkedIn – a very different approach from most other countries.

Of course, you do not need to be on every social media platform; you only need to be where your audience is. Research your industry and your audience before entering the market, see what platforms they prefer and prioritise them. Bear in mind that your audience will most likely be present on multiple platforms and interact with you across all of them, but they will not want to see the same things from you on all of them. Your content strategy should take into consideration both who your audience is and where they are interacting with you.

The local culture and language in Japan

Culture

When entering any new market, it is very important to be aware of the local culture and to adapt your marketing collateral appropriately. One way you can examine the Japanese culture is through the lens of Hofstede's cultural dimensions.

Japan has a score of 54 for power distance. This means that:

• Whilst social hierarchies exist in Japan, all levels of the hierarchy nevertheless have a voice.
• This is reflected in the B2B decision making process. Research on a particular product or service tends to be performed by junior workers, who then report to their managers, who then report to their managers, all the way to the top of the business. This results in a very slow decision-making process, since all layers of the hierarchy must be in agreement. You should therefore be prepared for conversions to take longer in Japan.
• In order to help speed things up, it is advisable to tailor your content to the needs of Japanese workers. Creating downloadable assets detailing your product features can be very helpful, as it will give junior workers all the information they need to pass onto their managers.
• Japan is quite a meritocratic society. There is an attitude that anyone can achieve anything, if they simply work hard enough. Bear this attitude in mind when coming up with your marketing messaging.

Japan has a fairly high score of 62 for individualism. This means that:

• Japan is an individualist society. In individualist societies, people tend to see themselves as standalone individuals, rather than as part of a group. People are expected to prioritise their own and their family's personal wellbeing, and to support themselves rather than expect support from wider society. Independence and self-reliance are desirable qualities.
• In-groups, where they exist, are situational and chosen by the person themselves (which is an individualist thing to do), such as their workplace – Japanese workers are well-known for being loyal to their companies.
• Emphasise how your product or service can personally benefit them as an individual (or their in-group).

Japan has a very high score of 95 for motivation towards achievement and success. This means that:

• People are primarily driven by a desire to be successful – i.e. to be the best at what they do.
• Perfectionism is a very common trait, with excellent quality being expected as standard.
• Customer service emails are expected to be replied to promptly (within a day at most) and anything slower than this will make your brand look sloppy and uninterested by Japanese standards.
• However, the competitiveness often associated with highly motivated societies tends to be exhibited on a group level, rather than an individual level. One way this is displayed is that companies tend to be very competitive against one another.
• Emphasise how your product or service can help the customer (or their company) become more successful.

Japan has a very high score of 92 for uncertainty avoidance. This means that:

• People are extremely uncomfortable with uncertainty.
• They want to see specific statements about products and services, rather than vague generalisations. Explain your offerings in terms of their detailed processes, not their vague potential results.
• They want to know in-depth about your product features, and for this reason product demos are popular.
• For each potential problem that your customer might face, offer a solution.
• Be aware that before making a decision, managers will want to see all relevant facts and figures.
• It is crucial to build brand trust in such a culture, and therefore brand awareness is important.
• Featuring quality assurance information and awards on your website will generate good results, as this will build brand trust.
• Related to this, brand loyalty is also strong – so once a customer has decided they like a brand, they are less likely to switch to competitors.

Japan has a very high score of 100 for long-term orientation. This means that:

• People are more focused on the future than on the present or the past. People tend to be pragmatic, and saving and investing for the future is important, as the future is their focus.
• Focus on how your product or service can help them in the long-term. Do not focus on getting quick, instant results, as that is not relatable. Instead, focus on long-term benefits.

Japan has a score of 42 for indulgence, placing it around the middle of the spectrum, although slightly on the restrained side. This means that:

• Japan is a slightly restrained society.
• People are good at controlling their impulses and desires – and may in fact see indulgence as a negative thing.
• When coming up with your marketing messaging, make sure not to come across as promoting something overly extravagant or gaudy, as this may be seen as distasteful.

From our experience helping global brands succeed in the Japanese market, we can add that honour and reputation are highly valued in Japan and so guarding your reputation is crucial. User reviews and testimonials are essential to building trust, so you should find a way to incorporate them into your content strategy.

You must also consider the "do nots" of Japanese society, so you can avoid them:

• Tattoos: Although attitudes amongst younger generations are changing, tattoos have a very negative perception in Japan due to their association with the yakuza (organised crime syndicates). This is something brands should consider, especially when deciding on which images and visual materials to use in their campaigns.
• Unlucky numbers: The number four is traditionally considered unlucky, as it is sometimes pronounced "shi", which can also mean "death". Therefore, if you sell a product in sets of more than one, you might want to consider selling it as a set of three or five, rather than four. The same thing applies to the number nine, which is pronounced "ku", which can sound like "agony" or "suffering" in Japanese.

We have published this blog post about Japanese B2B business culture, if you want to learn more on this topic.

Language

When targeting Japan, make sure to create content in the local language, rather than trying to target them using English. The EF English Proficiency Index ranks Japan as having low English proficiency, so any attempt to use English to reach people in Japan will not be successful. The vast majority of Japanese internet users do not normally search in English, and would not be inclined to engage with an English-language website. Furthermore, using English will give the impression that you do not really care about the market, since you cannot be bothered to communicate with them in their language, which would give a poor impression of your brand.

The language you should use when targeting Japan is Japanese. Japanese is a Japonic language. It has three different alphabets or writing systems:

• Kanji (漢字) is a set of characters, or logograms, that were imported from Traditional Chinese. It is estimated that there are over 50,000 kanji characters, but only a few thousand are regularly used in Japanese today. Usually, to be considered proficient in Japanese, you would have to know around 2,000 different kanji characters – which is generally only achieved once students reach 15 years old. A well-educated person will know around 5,000 characters, so you can imagine it takes a while to learn!
• Hiragana (ひらがな) is generally used as a suffix following a kanji root to inflect verbs, for example. It is also used for native Japanese words not represented by kanji. There can also be instances where the kanji exists but the hiragana form of the word is of more common use.
• Katakana (カタカナ) is a bit straighter and sharper than hiragana. It is a phonetic set of characters and is normally used for foreign loanwords, technical words and, occasionally, brand names.

Unlike many other languages, Japanese does not have grammatical genders.

Originally, Japanese was only written vertically, with characters written in columns, from top to bottom, ordered from right to left. This is still very common in local newspapers and schoolbooks. But nowadays, it is also very common to write Japanese horizontally, oriented from left to right (like English), especially when it comes to websites and online content, since it is easier to display.

Translation and copywriting should always be done by a professional native speaker. Only a native will have a proper grasp of the local linguistic and cultural nuances and be able to create content that will truly resonate with your local Japanese audience.

You must also consider how culture affects language. The hierarchical structure of Japanese society means that there is an incredible amount of emphasis on politeness and formality. It is important to understand how you should address your audience and communicate with them. This is especially true for customer service.

Be aware that people in Japan will think poorly of you if you have mistakes in your written Japanese content. If your content contains linguistic errors or if a translation does not make sense, your brand image could be damaged, with the poor-quality content gaining you a reputation as an unprofessional company.

If you are translating any content, be aware that your content may end up being a different length. Therefore, be prepared to provide guidance on character limits and the space available for content on your webpage, and be conscious of how this can have an impact on things like your calls-to-action and product descriptions.

Speaking of calls-to-action, do not directly translate your calls-to-action from another market, as a direct translation is unlikely to resonate and work well in Japan. Instead, do some research to find out which calls-to-action are commonly used online in Japan in your sector. As a general rule, more indirect calls-to-action such as "This product is highly recommended!" or "Join many satisfied customers!" are popular in Japan. These calls-to-action speak to a sense of community and also social validation. You are inviting the user to find out more, but in a more indirect way, as this is considered more polite in Japanese culture.

It is also important to think about your keywords. Keywords should never be translated; instead, you should always conduct local keyword research. This is because a translation will probably not produce keywords that have the most impact in the target market. Only fresh keyword research conducted by a native speaker will reveal the best keywords to target. The video below explains in six minutes why you should never translate keywords:

When it comes to targeting keywords in your PPC campaigns, the Japanese language can provide you with some great opportunities, as some words might exist in more than one writing system. A hiragana word might have a kanji character, which is simply less used. This does not mean that it is not completely used, and you can leverage this, targeting the same keyword in more than one system to ensure you are not missing out on traffic and perhaps even getting an advantage over your competitors who are not aware of that and do not target that keyword in all its written forms.

E-commerce in Japan

E-commerce is popular, although it still has plenty of growth ahead of it. 53% of people in Japan have made a purchase using a mobile phone or the internet in the past year. The B2C e-commerce market in Japan is worth the equivalent of USD 169 billion annually. The average Japanese B2C shopper spends the equivalent of USD 2,180 online per year.

So, what are people in Japan buying online? The consumer goods categories with the highest annual spend are fashion, food and electronics.

The main drivers of online purchases are key indicators as to what Japanese users value most when making their online purchasing decisions, giving you an opportunity to understand what is best to highlight in your marketing collateral and calls-to-action, so that you can convert leads into customers. Free delivery is the top driver of online purchasing behaviour in Japan, with 67% saying this would encourage them to buy. This is followed by coupons and discounts with 56% and customer reviews with 27%.

Looking at e-commerce payment methods, credit cards are the most popular option, accounting for 55% of online purchases. Digital wallets come in second place, accounting for 25% of online purchases. This is followed by cash-on-delivery with 8%, account-to-account payments with 6%, debit and pre-paid cards with 4%, and buy now pay later with 2%. It would therefore be wise to offer credit cards and digital wallets as payment options when targeting the Japanese market, since both these payment methods have significant popularity.

Another important thing to remember is to ensure you are selling in the correct currency: Japanese yen (¥ or JPY). This may sound obvious, but you would be surprised how many businesses see poor results simply because they have neglected to localise the currency on their website.

Alternatively, you could sell your products on an e-commerce marketplace. The most popular e-commerce marketplace in Japan is Amazon, followed by local competitors Rakuten, DMM and Yahoo Japan Shopping. If you want to sell your items on an online marketplace, Amazon should therefore be your first choice when targeting Japan, but you could also consider the other platforms since they would enable you to reach a wider percentage of your audience.

Once you have sold a product, you still need to get it to the customer. The most popular e-commerce delivery method in Japan is home delivery, with parcels typically being handed directly to the recipient, so it would be wise to offer this delivery option (if applicable). Be aware that Japanese consumers expect standard deliveries to arrive within 24 hours, and also appreciate the option to specify the exact date and time of delivery.

Be aware that there are seasonal fluctuations in the Japanese e-commerce calendar, when people are more likely to buy, such as:

• 1 January: The New Year is the most important time of celebration in Japan, when families gather together. Gift giving is not customary, but feasting is, so prior to New Year, consumers will stock up on food for the festive season.
• 2 January: This is the first seasonal sales event of the year, and part of the winter sales period that starts on 2 January and lasts the whole of the month. During this time, it is customary for merchants to create "fukubukuro", which translates to "lucky bag" and contains a mix of different products offered at discounted prices, acting as a sort of mystery bag.
• 14 February: Whereas this is celebrated as Valentine's Day in the West, it has a slightly different meaning in Japan. On this day, it is traditional for women to give men (primarily their romantic partner, but also sometimes male colleagues/bosses) the gift of chocolate.
• 14 March: This is White Day, where the men who received chocolates the previous month, reciprocate the gift to the women. Gifts can range from chocolate, to sweets, to wine, or even jewellery.
• 29 April – 5 May: This is known as Golden Week and is essentially four national holidays rolled into one. It is considered an excellent opportunity for retailers and luxury brands to offer promotions. Some companies close completely during this time of year, which for many Japanese workers is the longest period off work in the year.
• 24 December: In Japan, this is the most romantic day of the year – it is the Japanese equivalent of Valentine's Day! Japanese couples spend their money booking romantic trips and dinners and exchange gifts on this date.
• 25 December: Although most people in Japan do not celebrate Christmas in the more traditional religious sense, it is still a commercial event in Japan, and a lot of online shopping happens around this time.

Make sure you tap into this seasonality when selling your products and coming up with your marketing materials.

In the B2B space, there are also two gift giving seasons observed by Japanese businesspeople, when gifts are exchanged between co-workers, as well as with clients:

• Summer:
  • Eastern Japan (including Tokyo): Early July to 15 July
  • Western Japan (including Osaka): Mid-July to 15 August
• Winter:
  • Eastern Japan (including Tokyo): Mid-November to 20 December
  • Western Japan (including Osaka): 13 December to 20 December

Gifts are typically in the price range of 3,000 to 5,000 Japanese yen (around £15 to £25). Common summer gifts are seasonal fruits, biscuits, soft drinks and beer, whilst common winter gifts are soaps, towels, seafood, ham, biscuits, soft drinks and beer.

Conclusion

Japan is full of opportunities for businesses who want to invest and grow their audience and presence in the country. But unique countries require unique strategies, and all your marketing channels must be prepared and focused on the local audience. Do not assume that what worked in previous campaigns for other countries will work in Japan. Research the market before you enter it, and make sure you understand your audience, your competitors and the platforms you will need to leverage in the country. This will allow you to create a strategy that focuses exclusively on Japan, tackling the threats and exploring the opportunities you have identified in the market. Make sure to use native specialists at every step of the way, and let them guide you and help you avoid any costly mistakes. Good luck!

To learn more about digital marketing in Japan, click here.